Strategy

Our strategy is designed to help everyone in our community understand our common goal in a similar way.

The strategy serves as a guiding and directing tool in achieving our operational goals. 

Our values

PIONEER

• We respond to changes in the workplace, education, and the union field.
• We innovate our operations, services, and advocacy together with our members.

RESPONSIBLE

• We promote BBAs' competitiveness, equality, and equity in a determined manner.
• We take responsibility for the well-being and employability of our members.

TOGETHER

• We build a community for our members where everyone's opinion and contribution matters.
• We encourage each other to interact, share our views, and continuously develop our skills so that no BBA is left alone.

PASSIONATELY

• We are motivated by our belief in the best working life in the world. We commit to every task seriously, but we don't take life too seriously.
• Our common goal and mutual trust feed our passion to achieve our goals.

 

More information on our strategy: